Fremont has struggled over recent years to keep downtown businesses thriving. Locals report that the inability to park anywhere other than at overpriced parking meters prevents them from shopping downtown. Last week, the city of Clarion reported that adding two new parking lots and decreasing the hourly parking rate in their downtown area increased surrounding business revenue by 7% over the past year. Fremont and Clarion are similar in terms of population and sales tax rates. The Fremont city manager's office is looking for ways to increase downtown revenue and asks the public for suggestions. Which of the following is a likely suggestion the city manager's office will receive from the public?